TechKonnect News
Welcome to
Web 3.0:
Now Your
Other Computer Is A
For almost ten years now, we have been witnessing a decisive shift
from client-server software to software as a service. Google,
eBay,
and Amazon.com
established the value of multi-tenant internet applications in the consumer
market, and salesforce.com, Google, and others have been proving
that this same multi-tenant model is winning in the enterprise as well. (Sales
force CEO Marc Benioff
Photo)
This shift to Web-based applications has generated two powerful waves so far.
Now, we are seeing a third wave—one that we are
calling Web 3.0—and it may prove to be the most significant and disruptive yet,
to the traditional software industry.
While the world doesn't need another buzzword, I feel that both the emerging
generation of entrepreneurs and developers, as well as traditional software ISVs, need to grasp the enormity of Web 3.0 and its
potential to create change, disruption, and opportunity. Web 3.0 is about
replacing existing software platforms with a new generation of platforms as a
service.
To put Web 3.0 into perspective, we need to look at all of the major waves in
the history of the Web. They are not defined by distinct periods of time, but
are best seen as overlapping waves of adoption.
Under Benioff's direction, salesforce.com has grown from
a groundbreaking idea into a publicly traded company that is the market and
technology leader in on-demand business services. For its revolutionary
approach, salesforce.com
has been lauded as one of Business Week's Top 100 Most Innovative Companies,
named No. 7 on The Wired 40, and selected for the past two years as a Top Ten
Disrupter by Forbes.
The product has won the Software & Information
Industry Association Codie Award for Best CRM for the past six years, and the Codie Award for Best On-Demand Platform in 2007, as well as
multiple "Editor's Choice" designations from PC
Magazine. Benioff has been widely recognized
for pioneering innovation with honors such as the 2007 Ernst
& Young Entrepreneur of the Year, the SDForum
Visionary Award, Alumni Entrepreneur of the Year by the University of Southern
California (USC)
Marshall School of Business, and being ranked No. 7 on the Top 100 Most
Influential People in IT survey by eWEEK. He was
appointed by President George W. Bush as the
co-chairman of the President's Information Technology
Advisory Committee and served from 2003-2005, overseeing the publishing
of critical reports on health care information
technology, cyber security, and computational
sciences.
This guy may just be on to something! Have a great week...
CJ Henderson TechKonnecT
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