Midwest Fashion Week to set Guinness Book of World Record for World’s Largest Runway Model

Indianapolis, Indiana August 4, 2009—Midwest Fashion Week announces it plans to set the Guinness Book of World Record for the World’s Largest Runway Model at its finale show during the upcoming Midwest Fashion Week, October 2009.

Emanuel Yarbrough, “International Sumo’s Greatest Ambassador”, weighs in at 629 pounds with a height of 6’ 8”. Yarbrough currently holds the world record for being the World’s Largest Professional Athlete. He will walk the runway Saturday October 17, 2009 at the Scottish Rite Cathedral, downtown Indianapolis.

The show will also feature the return of International Fragrance Designer, Geir Ness. Geir Ness of Laila Perfume will once again host the Midwest Fashion Week finale show. Laila Perfume, sold worldwide, is sold exclusively at Nordstrom stores in Indianapolis and has been found in the gift bags for celebrities at events such as the Grammy’s and the Tony Awards, among others.

Tickets for Midwest Fashion Week are on sale now and are available for purchase online, at www.midwestfashionweek.com.

For additional information on the subject of this press release please contact Berny Martin, or visit www.MidwestFashionWeek.com.

About Midwest Fashion Week:

Midwest Fashion Week is a production company started in 2006 by fashion designer Berny Martin, to bring his love of fashion to people of the Midwest. Berny Martin first began designing clothes as a young child and went on to study design at the New York Fashion Institute. His clothing line Catou, has been featured at Midwest Fashion Week, Brooklyn Fashion Weekend, as well as at other fashion shows around the world.

Contact:

Berny Martin, Midwest Fashion Week Director

1.877.228.6803

http://www.MidwestFashionWeek.com

bemartin@MidwestFashionWeek.com